How To Check My AdWords Market Place?

If you’re thinking that you can create demand in market place for a product where none currently exists, think again! Even experienced AdWords professionals find this difficult.

Don’t spend hours creating huge keyword lists, writing creative and imaginative ads and linking them to perfectly matched landing pages without testing your market place first.

“A pint of sweat will save a gallon of blood.” George S Patton Jr

Wise words from one of Americas foremost combat generals of World War II.

The harsh reality is that if there are very few people who are actively searching online for your product or service, then AdWords probably is not for you. And you’ll want to know this before you begin your AdWords advertising rather than after days and days of hard work, not to mention heaps of money in wasted advertising.

Here’s 5 steps you should take to evaluate your AdWords market before starting your next campaign:

Whitehat Copycat

1. Use a keyword selection tool to find about 10 very popular keywords for your offering. Perform a search on Google using each keyword and count the number of sponsored ads at the top and down the side of the page. If there are no ads or only two or three for each keyword, then the chances are that your niche is not going to be very profitable.

2. Using the same keywords, note the websites and ads that are shown most often. These are your main online competitors. Visit each website and review their offering. Take notes on the quality of their offering, the price, and how easy it is to make a purchase. Also look at their trading policies like returns and delivery charges. Can you compete? Do you have a competitive advantage that you can use?